Fairtrade is about better prices, decent working conditions and fair terms of trade for farmers and workers.
It’s about supporting the development of thriving farmer and worker communities that have more control over their futures and protecting the environment in which they live and work.
And it’s your opportunity to connect with the people who grow the produce and make the products that we all depend on.
What the FAIRTRADE Mark means
When you buy products with the FAIRTRADE Mark, you support farmers and workers as they work to improve their lives and their communities. The Mark means that the Fairtrade ingredients in the product have been produced by small-scale farmer organizations or plantations that meet Fairtrade social, economic and environmental standards. The standards include protection of workers’ rights and the environment, payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects.
Fairtrade works to benefit small-scale farmers and workers, who are amongst the most marginalized groups globally, through trade rather than aid to enable them to maintain their livelihoods and reach their potential.
For certain products, such as coffee, cocoa, cotton and rice, Fairtrade only certifies small-scale farmer organizations. Working through democratic organizations of small-scale farmers, Fairtrade offers rural families the stability of income which enables them to plan for the future.